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Rishi Coupland is an audience expert with over fifteen years experience in delivering research and strategic programmes, spanning Commercial and Third Sector industries. He joined the BFI in July 2021 as Head of Research and Insight. He was previously the Head of Data Intelligence at the National Theatre, where he lead the newly-formed Data Studio. Prior to this, he held the roles of Head of Audience Strategy (National Theatre), Marketing Services Manager (Southbank Centre), and Creative Producer (Buzz-erk Productions).

Rishi began his career as an engineer with companies including British Airways and Kimberly-Clark, in locations across the UK and Europe. In 2017 Rishi was awarded a Clore Fellowship, and is currently an elected board member of the Arts Marketing Association.

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