Culturally Appropriate Health Communication and Engagement

This project reviewed health communication and engagement strategy with Tower Hamlets residents towards ensuring guidance and important health messages are ‘culturally appropriate’, ‘available in different languages’ and ‘uses different approaches’ to ensure messages reach different audiences.

Adopting a two phased approach which comprised of a desk top review and semi-structured interviews with 22 Tower Hamlets residents, the project reinforced the importance of community involvement as crucial to the ethos of cultural appropriate health communication and highlights the need for ensuring health messages are co-designed, and accessibility issues considered congruent to the provision of health messaging which is culturally appropriate.

To implant the approach of culturally appropriate health communication and engagement, a checklist was generated to be used as a tool to embed this ethos across the London borough of Tower Hamlets. Accordingly, this tool will be shared for use in this workshop and participants supported to gain skills and knowledge congruent with the provision of culturally appropriate health communication whilst situating challenges as unique opportunities to underpin working with communities.

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