Digital Takeover Day empowers young people to make their voices heard by taking control of museums’ social media accounts for the day.

Begun in 2014 as teen Takeover, our Digital Takeover Day empowers young people and gives them a platform to engage with museums, galleries, historic houses, archives, heritage sites, cultural and arts organisations across the UK.

Young people’s #TakeoverDay tweets have reached hundreds of thousands of people and the hashtag even trended on Twitter.

Digital Takeover Day enables young people up to the age of 25 to take over a wider range of digital platforms, including Instagram, Facebook, organisations websites and Youtube channels.

How can young people take over at my organisation’s digital channels?

There are many ways young people can take over your museum’s digital platforms. They could:

• Take over your twitter account for the day showcasing their favourite objects
• Create an Instagram story with pictures and videos from around your museum
• Film a Facebook Live event or tour of your museum
• Make a short film to post on YouTube
• Write a blog
• Create a podcast

When is Digital Takeover Day

This year Digital Takeover Day will take place on:

Friday 1st July 2022

The theme of our Takeover Day events this year is wellbeing. We want to highlight the important role museums can play in supporting young people’s mental health and wellbeing. After the challenges of the last two years, it is more important than ever to help uplift young people, provide meaningful experiences and support their creative ideas, allowing them to shape what they want to see from museums.

You are welcome to get involved in our national theme or link to any relevant theme to your organisation.

We suggest that you try and get involved on this date to get the most information from being part of a national event particularly in terms of social media reach. But you can get young people involved in taking over your digital platforms at any time of year – just remember to register your event with us.

• Register your Digital Takeover Day on behalf of your museum 
• Register your Digital Takeover Day as an individual 

Why should my organisation take part?

Digital Takeover Days provide a great opportunity for museums to see their collections in a new light and gain a better understanding of their younger audiences. They create a platform for museums to communicate their relevance to young people to those outside of their sector.

They empower young people by giving them:

• A digital platform
• trust and confidence to speak in public
• the chance to exchange ideas and opinions with their peers across the country
• experience behind the scenes with museums and their collections.

Young people have fed back to us that they were more interested in getting involved in other museums activities after taking part.

They can also be great starting point for a larger organisational Takeover Day and doing more in-depth activities later in the year.