Beauty Salons to work with Kings’s researchers to promote breast cancer awareness

The BELONG study, which is backed by the NHS Race and Health Observatory and funded by the National Institute for Health Research, will empower hairdressers and beauty salon therapists to promote breast cancer awareness and risks of heart disease among women from minority ethnic backgrounds.

The team from King’s includes clinicians, GPs, social scientists, nutritionists, social epidemiologists and statisticians.

Salons across London, including Brixton and Streatham, have signed up to take part. They will participate in discussions around the app design and propose tailored content aimed at the community.

In London, less than half of women invited for NHS Health Checks to diagnose risk of heart diseases take up the invitation, with approximately six in 10 eligible women attending breast cancer screenings.

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