How to approach anti-racist audience and community research

A free new resource offering guidance and insight into conducting research that actively challenges racism and unconscious bias.

Damaging attitudes and misconceptions about minoritised ethnic individuals and communities can have a negative impact on how we represent and produce culture, as well as on the decision-making and policy of cultural institutions.

If your goal is to break this cycle and carry out effective audience and community research – which is anti-racist – this guide draws together some points to consider.

Written by Dr Roaa Ali, a cultural sociologist at the University of Manchester, this guide can help identify harmful attitudes and institutionalised approaches that exist in the cultural sector – and ways to break the cycles that enable them.

Download the guide.